Tru Niagen® Ice Cream

Creative Direction / Packaging

This collaboration between the innovative ice cream brand Ice Age! and the NAD+ supplement TRU NIAGEN®, known for enhancing cellular efficiency, introduces a new approach to frozen desserts. Together, they’ve developed the world’s first nutritional dairy-free ice cream that’s lactose-free, hormone-free, and guilt-free. This project blends indulgence with wellness, combining exceptional flavor with up-and-coming food technology.