Mølllen: The Danish Museum of
Science & Technology

Creative Direction / Brand Identity / Merchandising / Copywriting

Copenhagen’s Danmarks Tekniske Museum (Danish Museum of Science and Technology) is relocating from Helsingør to Svanemølleværket, Nordhavn, alongside a rebranding to reflect Denmark’s high-tech identity. Renamed Mølllen, a nod to the Danish word Møllen ("the mill") and the building’s name, the new branding is sleek and inspired by Danish design. The extra 'l' in Mølllen represents the building’s three iconic chimneys while preserving readability. Abstract shapes in the logo symbolize the evolution of science and technology while mirroring the building’s architecture.