Liquid F*cker Vodka

Creative Direction / Brand Identity / Packaging / Copywriting

Inspired by the TikTok hack of distilling vodka through Brita water filter to rid the spirit of its taste, I created just that—tasteless vodka.  The bold name, graphic lines, and black and white color scheme are used to appeal to young adults who have yet to acquire the taste of vodka but desire the same effects of the spirit. Along with other iconographies that reflect the fiery spirit of the party animal, the asterisk from the logo is a reoccurring motif throughout the packaging design.